Cookies – what it is and how it works
Cookies – or cookies – are something most websites use today. A cookie is a small text file that is placed in your browser’s internal memory and allows us to see what you click on, how you navigate the website and how the content on the website performs. Furthermore, we collect information about navigation, time of visit, which browser you use and so on. We do this so that we can best adapt the content of the website to you as a user. Most browsers (Google Chrome, Firefox, Internet Explorer, Safari, etc.) are set to accept cookies automatically, but you can choose to change the settings so that the cookies are not accepted.
We point out that this may mean that very many websites will no longer function as they should.
The analysis tool Google Analytics is used to study traffic, usage patterns and trends on the website. The data collected is used to optimize the user experience and customize the content of the website. Google’s policy for the use of Google Analytics does not collect personally identifiable information about you as a user. The data collected is stored on Google’s servers. If you would like to opt out of Google Analytics collecting data about you, you can request to be excluded.
Google Tag Manager
Google Tag Manager handles tracking codes and refers to tracking layouts and tracking for third-party solutions such as Universal Analytics (Google Analytics) and is used for website optimization and marketing services. All tracking codes are run and managed via Google Tag Manager.
What is stored: Your movements and certain actions on the website (eg if you press “Add to cart” in an online store). All data is anonymized and we do not store any sensitive information such as: credit card information, telephone number, address or other form of data that can identify you as a person.
Facebook Pixel is an analysis tool that allows us to measure the effectiveness of advertising from Facebook by tracking the actions the user performs on the site with a view to optimizing Facebook Ads (building Audience and remarketing). You can use this information to:
Make sure your ads are showing to the right people
Build ad audience
Unlock additional advertising tools on Facebook
What is saved: Which ads the user has seen on Facebook, Which pages the user has visited and which conversions (order, contact, etc.) the user has made.
Collection of information
We collect information through forms on our website. It is voluntary to provide this information. If you choose not to provide the personal information, we may be prevented from giving you access to the product or service.
Example of form:
When you want to try a product or service
When purchasing products or services on a website
When downloading documents such as e-books or other
By signing up to receive newsletters or blogs by email
Purpose of the information obtained:
To give the user access to our products and services
To send relevant information to the user
To be able to get in touch to offer products or services
How to delete cookies
Normally, most browsers are set to accept cookies. Please note that you can delete these by following the instructions for deleting cookies in your browser. You can find the information about this in the “Help” function in your browser. Please note that restricting access to cookies may affect the functionality of the website.
If you want to remove cookies from your computer, you can use these instructions:
Discover Svalbard AS
+47 94 82 69 15
Pb 607, 9171 Longyearbyen
Org no: 915 364 004